Yellow construction hard hat sitting next to a pair of safety glasses and gloves

Valentine In the Morning: Female CEOs Changing Construction: Inna Tuler, Maintco Corp.

Valentine In the Morning: Female CEOs Changing Construction: Inna Tuler, Maintco Corp.


Written by: Valerie Hernandez

Original Article:

Grey heart emitting sound waves from its center


Valentine in the Morning wants to highlight female entrepreneurs and business owners this March, Women’s History Month and share them! Every morning in March, we will highlight various small, women-owned businesses on-air by sharing what they do, where they’re located, socials, and why you need to know about them! Be sure to nominate your small business OR a small business you love that should get some extra love today!



Location: 20 W Burbank Blvd, Burbank, CA 91502


Twitter: @maintcoc

Facebook: @maintcocorp

Maintco is a full service construction and maintenance company, and a FEMALE owned business in a traditionally MALE dominated industry. During the pandemic Maintco pivoted to include/specialize in helping businesses reopen safely and Covid compliant. This involves anything from deep cleaning, to installing plexiglass, to constructing social distancing barriers, etc. They have made the best out of a bad situation and help to keep their clients and customers able to keep their OWN businesses going during this time. It’s a true way of doing business while also helping out the community. (They have/are donating some of these services to charity organizations as well). Inna Tuler is a former concert pianist who emigrated here from Israel with her husband and kids over 30 years ago. She is a completely self-made female entrepreneur and an example of the American dream. She is on several local charity boards, loves fitness and is a Grandma!


HERS Advisors

Location: Long Beach


Instagram: @hers_advisors

Facebook: @HERSadvisors


HERS Advisors is a women-owned, mission-driven diversity and inclusion recruitment and consulting firm with a goal to move the needle of diversity, equity, belonging, inclusion and accessibility via proactive sourcing and recruitment of skilled professionals in the Legal and Healthcare IT sectors. HERS performs strategic direct-hire and contingent contract search along with Diversity and Inclusion focused Talent Acquisition program consultation on behalf of progressive organizations, corporations and professionals seeking to better their corporate social responsibility through improved representation. The world only changes when we change it, together. Co-founded by Partners Deirdre Hudson and Christy Moore, HERS Advisors (Honest.Ethical.Responsible.Solutions) was created by 16 year veterans of the legal and healthcare IT recruitment arena. Offering vast candidate/client networks in the thousands from a background of talent acquisition and HR consulting, we identify skilled talent to meet all needs.

Cibo Italiano

Location: 29941 Aventura ste i, Rancho Santa Margarita, CA 92688


Instagram: @ciborsm


Facebook: @ciborsm

My mother that opened this business about 2.5 years ago. She hand makes pasta, Italian cakes and pastries, paninis, bread and has so much more, not to mention her fast growing family of returning customers and happy new comers. Born in Italy and immigrated to America, my mom brings the discipline of Italian heritage to owning a business. She puts the passion and love into her cooking and anyone can find her business to be a place of home style cooking and home style love.

Handmade by Lynds


Instagram: @handmadebylynds


My friend Lyndsay makes GORGEOUS clay earrings. She was on her way to becoming a pilot when Covid hit and her lessons came to an abrupt halt. She started making earrings as a creative outlet, but soon realized it could help support herself. Since then it has taken off! With beautiful colors and unique styles, Handmade by Lynds earrings are the perfect accessory for your Zoom meetings! The best part is she will make anything CUSTOM. So you can get the earrings you’ve always wanted, that match with whatever look you’ve cooked up. A flight attendant and pilot-in-training, Lyndsay also loves getting crafty. When she’s not flying planes and designing earrings, Lyndsay enjoys spending time with her husband and cat in their downtown Los Angeles apartment. She’s counting down the days until it is safe to travel again!

What A Spectacle Optometry

Location: 30593 Gateway Pl, Ladera Ranch, CA 92694


Instagram: @whataspectacleoptometry


Facebook: @whataspectacleoptometry

What A Spectacle Optometry is a family friendly, inviting, local optometry office is nestled in South Orange County. Not only is it a woman-owned business, but the front office staff also both happen to be women; so a workplace where women support women. This woman-owned business has sponsored summer reading programs for local youth, has employed high school females as interns/aides to assist with the inner workings of running an optometry office, and has participated in many community events (pre-Covid 19). Dr. Michelle Ahumada, O.D. is not only an optometrist, but a mother of 3 children, 2 dogs, and a husband. She loves to bike ride, bake, knit, and spend time at the beach when she is not at the office helping patients see clearer.

Dedicated Shopper


Facebook: @dedicatedshopper


Dedicated Shopper has cared about their customers since it started in 2017. She offers grocery delivery. She goes the extra mile to make sure her customers are taken care of. When COVID hit, she was right there (essential worker) making sure her customers had their grocery items on time even if she had to go to a few stores in the process. She even runs errands and/or brings restaurant food (if needed) to some of her customers. This is a more personalized service than most delivery as you just call in orders over the phone, by e-mail and/or text. Stephanie Fields is my daughter. She found a need and filled it. She caters to people that don’t have or use computers, and don’t want to spend hours completing grocery lists online. Customers love her as she always ensures her customer’s needs are taken care of.

My Swim Buddy

Location: Irvine


Instagram: @myswimbuddyschool


Facebook: @MySwimBuddy

My Swim Buddy is devoted to making each kid a safer, stronger swimmer. COVID had restricted sports & pool access which has increased the rate of drowning. By teaching just one student to swim we can save lives. My Swim Buddy focuses on the individual student to work on the skills they need, instead of just matching a swimmer to a level. It is individualized coaching that reaches students from 6 months to adulthood at any level of comfort or ability. Tiffany Boykin is the best swim instructor you will find. She can read what each swimmer needs and how they learn in order to create a safe swimming environment that allows her students to not only learn a survival skill, but the life attributes that only sports can provide.

Summer Art Academy And Art Camp

Location: Valley Village + Augora Hills

Instagram: @valleyartcamp & @agouraartcamp


Facebook: @SummerArtAcademyValley

Ashley and I (Elizabeth) own the camps and last year due to Covid-19 we had to shut down our doors to all the kids and families and just like that we lost our entire income last year. When the pandemic started we knew kids would need art more than ever, so we launched a FREE eight week Art Camp program via zoom for ANY family from anywhere to log in and have their kids have some type of fun and distraction. We did art, science, games, etc, and the kids, parents were so grateful! We were able to bring some love, joy and creativity during that time through art. Our Summer Art Camp 2021 schedules are now available! Ashley and Elizabeth have been working with children for over 20 years, as camp counselors, as teachers and as owners of this incredible summer camp. They are as selfless as they come and are always looking for the best interest of children everywhere they go and everywhere they teach.

LGH Ceramics

Location: 7720 Jefferson St, Paramount, CA 90723

Facebook: @LGHceramics


This place is celebrating their 20 years of operation this month. It was all started as a hobby that turned into a business that is supporting her family. The employees love their community and enjoy meeting everyone who has come in. They are always welcoming and grateful for any and all support. Times have been tough but they are still holding on and pushing through. Luz absolutely love the work she does. This type of stuff (ceramics, painting, etc.) started off as a hobby for her. That is until a friend said she should start up a business. 20 years later she is still loving it.

The Softball Group

Location: 24001 Vía Fabricante #906, Mission Viejo, CA 92691


Instagram: @the_softball_group/


Facebook: @TheSoftballGroup

For 20 years, The Softball Group (TSG) has been helping girls find confidence through sports. Kim, the owner, spends extra time with each player making sure the cleats, bat, glove, helmet everything is comfortable and right for her. Studies have proven that girls who play sports do better in school & have confidence throughout their life. Kim has been an advocate for youth girls sports for her entire life. She has created 3 different softball leagues around the US & has opened up a store that actually cares about the athlete not the bottom line. She makes sure the sport is fun again.

ivy & pine boutique

Location: 474 E 17th St Suite 204, Costa Mesa, CA 92627



Instagram: @shopivyandpine

Facebook: @shopivyandpine

ivy & pine boutique was created for the confident, feminine and badass babe. I wanted to create a shopping space where customers felt comfortable, like hanging out at a friend’s awesome loft. I take great care in the styles I bring in and make sure to also bring in local, women-owned businesses to showcase. Owning my own store has been a dream for over 10 years and this past weekend I finally opened my brand new location in Costa Mesa. I worked a full-time job while building my brand and while it wasn’t easy, finally achieving my dream makes it worth it.

Jassy’s Treats

Location: Alhambra


Instagram: @jassystreats

Facebook: @Jassystreats1

Jasmin Sanchez of Jassy’s Treats is a super talented cookie artist. I have known Jasmin for 11 years and have seen her talent develop. She is very innovative in applying her skills at cookie artistry. Her cookies taste great and look amazing. She is a mom of 3 really great kids. She loves to make cookies and spending time with her family. The Sanchez family likes doing outdoor sports and camping. We are happy to have her a neighbor.

The Royal K9

Location: 4691 Valley View Ave, Yorba Linda, CA 92886



Instagram: @theroyalk9oc

Facebook: @theroyalk9

The Royal K9 is owned by three amazing women they all had successful careers in dog training prior to starting The Royal K9 a year ago, March 2020. Despite the pandemic, they were able to build the business and expand it to include boarding into their services. All three are hardworking, compassionate and super fun to work with – the sky is the limit for those three ladies!

Lodestone Academy


Location: 1201 S Beach Blvd #108, La Habra, CA 90631


Instagram: @Lodestoneacademy

Facebook: @lodestoneacademyoc

Lodestone Academy is a tutoring center for students in grades TK through eighth. We service families in La Habra, La Mirada, Buena Park, Fullerton, Brea, and East Whittier. Over the last four years we have been offering rich, quality programs such as math, English, Spanish, Korean, and summer programs. Lodestone Academy uses an innovative, customized study program based on the needs of students. We utilize diagnostic assessments and prescriptive study programs to enable every student to learn at his or her own pace. We listen to parents needs and work together to achieve their goal.